Newark element14 launches Symbisa from Hanhaa, for quick and simple IoT device deployment and data monitoring

Symbisa combines hardware, mobile connectivity and easy access to data to make Internet of Things accessible to anyone

Chicago, May 7, 2018: Newark element14 today announced an exclusive sales and marketing deal for Symbisa, an Excel-integrated IoT device built by UK firm Hanhaa. Symbisa combines the possibilities of IoT with the power of Microsoft Excel, offering developers and IT professionals an entirely new way to build Internet of Things (IoT) applications.

A Symbisa module is an all-in-one, always-connected device, approximately the size of a smartphone, that carries sensors capable of detecting and collecting environmental information including GPS location, orientation, temperature, light and humidity. Typical applications include the monitoring of temperature and humidity of greenhouses or storage areas, or tracking of equipment on hire, including whether it has been in an accident or dropped in transit.

Microsoft Excel is the command center for Symbisa units. Using an Excel add-in, users can bring real-world data streams directly into any desktop or mobile device that runs Excel for Office 365. Each Symbisa sensor is associated with a custom function in Excel, as are pre-configured events, meaning sensor data flows directly into Excel worksheet cells. Users can also push data from Excel up to a unit’s e-ink display. As a result, anyone with basic spreadsheet knowledge can start exploring the possibilities of IoT, interpreting sensor data, developing dashboards and triggering events that require follow-on actions in a matter of minutes – without coding, engineering capabilities, or a WiFi or network connection.

Users also benefit from a well-defined end user cost model, made possible by connectivity through Hanhaa’s own secure global mobile network which charges by how often data is captured, rather than the amount of data used. Users are also able to send messages or barcodes direct from Excel to be displayed on the e-ink display on the module, ready for a person or machine to read and action in the field.

Steve Carr, Global Head of Marketing for Premier Farnell and Newark element14 said: “As the Development Distributor, we are always seeking opportunities to help our customers bring their products to market more quickly and efficiently. We met Hanhaa when they were part of Startupbootcamp, an innovation accelerator which we sponsor, and were incredibly impressed with the technology they had developed. Symbisa places the combined power of data and analytical strength of Microsoft Office 365 in the hands of the user, allowing them to access actionable insights without the need for coding or engineering experience. We are delighted to be launching this in collaboration with Microsoft.”

Ben Summers, Senior Product Manager for the Office 365 Ecosystem team at Microsoft added; “The Symbisa product taps into the power and reach of Excel and empowers people to build simple, powerful IoT experiences and insights with ease. Symbisa’s Excel add-in is a great example of how partners are unlocking new possibilities by analyzing and drawing insight from IoT devices.”

Azhar Hussain, CEO and founder of Hanhaa, stated: “We set out to make deploying global IoT solutions easier and faster and now, thanks to Symbisa, if you can run a spreadsheet you can explore the possibilities of IoT – from unboxing to live data streams in just minutes. We already have large corporations integrating Symbisa into their operations and as a result of our collaboration with Microsoft and Newark element14 this opportunity is now open to everyone.”

Key sensor parameters are:

The Symbisa board measures 130mm (W) x 100mm (H) and 10.5mm (D), weighs just 160g and has quad band GSM radio for comms. Units also carry an e-ink display for text and/or barcode messaging, a battery sufficient for over 2 weeks’ standalone use, and a USB 2.0 connector for re-charging or hard-wired configuration.

From today, Symbisa’s bundled data services operate across Mainland Europe and North America USA/Canada where data will be one-way (from the Symbisa device to the Symbisa User Portal) and firmware updates will be via USB. Later in the year, data will flow 2-ways allowing for remote configuration of the event cycles and the configuration of the text or barcode that is displayed on the screen of the Symbisa device.

Symbisa is available to buy from Newark element14 in North America. To find out more or purchase Symbisa visit http://www.element14.com/symbisa

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About us

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell is a business unit of Avnet, Inc., (NYSE:AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. Premier Farnell also sells direct to consumers through a network of resellers, as well as its CPC business in the UK.

For more information, visit the website at http://www.premierfarnell.com

Contacts for journalists:

North America Agency Brodeur Partners Jamie Ernst Tel: (+1) 480.308.0286 Email: jernst@brodeur.com

Premier Farnell Holly Smart, Head of PR and External Communications Tel: +44 113 3485188 Email: hsmart@premierfarnell.com